Baqqal: Groceries at your doorstep, just a tap away
Industry
Food Delivery app
Background
Baqqal is a new grocery delivery app designed to simplify the shopping experience for busy individuals and families. By combining convenience with a user-friendly interface, it provides a wide selection of fresh produce, pantry staples, and household essentials from the comfort of their homes. With a focus on quality, personalization, and sustainability, Baqqal aims to meet the diverse needs of its customers.
Research & Challenges
Throughout the development of BAQQAL, several challenges emerged:
- Market Saturation: The grocery delivery market is highly competitive with established players enjoying significant user loyalty. Initial interactions must be satisfactory to retain users.
- Complex Checkout Processes: Grocery apps present unique checkout challenges due to multiple fulfillment options. Baymard Institute reports cart abandonment rates of nearly 70%.
- Localization and Cultural Sensitivity: Catering to different languages and cultural preferences was challenging. According to CSA Research, 76% of online shoppers prefer information in their native language. and more...
Effortless Onboarding Drives Conversions
Users can start exploring the app by continuing as guests, which reduces barriers to entry. This approach is expected to increase conversion rates. A study analyzing 1.8 million smartphone sessions found that mobile shoppers are 1.2 times more likely to choose guest checkout over logging in.
User-Driven Service Expansion
As the app initially launches in limited areas and expands, users choose their location. If delivery is unavailable in their area, users can request service there. This data helps determine where to deliver next and identifies the most in-demand areas.
Repeat Purchase Made Easy
Fresh produce items often need to be ordered weekly. To accommodate this, the "Buy it again" section is prominently displayed, occupying most of the initial homepage viewport. This makes it easy for users to repurchase staple items without needing to search.
Fluidity, simplicity, and continuity of experience are the core principles of building Baqqal's UI.
Personalized search experience and UI harmony with the brand identity
Seamless checkout, fewer abandoned carts
A seamless checkout experience aims to reduce cart abandonment rates by offering popular payment methods such as credit cards, Apple Pay, and cash on delivery. Research indicates that nearly 70% of online shoppers abandon their carts during the checkout process..